The current TV-rating mechanism is incapable of capturing feedback from the audience. As a traffic counter, it lacks the tool to assess the complexity of TV-viewing. There is no established feedback mechanism that is able to represent audience’s opinions or criticisms. This results in the audience being seen merely as a consumer, as the traffic counting is influencing pricing strategy for advertisement in TV programmes. This is not in line with the nature of television that broadcast using public-owned frequency, which bears responsibility for television to be the public guardian.
Learning from Rapotivi and using the power of new technologies, this research proposes the idea of Crowd-r@ting. Crowd-r@ting is a collective initiative that allows the public to provide live feedback in the form of ratings and reviews about the quality of the television programmes. Crowd-r@ting will inject the spirit of putting back audience as a rightful citizen. Thus, it aims to change the powerplay in landscape of the media industry in Indonesia.
See the infographic of this report here
